FOR THE first time, Musika Central produced a music video for a local artist and it is called Kinabuhi - A Tribute to Paraguay.



KINABUHI is a song dedicated to Victor Madrazo a.k.a. Paraguay who has become a popular character in the streets of General Santos City and the nearby town of Alabel, where he hails. Because of his popularity, he was commissioned to promote the Tuna Festival in 2011 in a series of videos posted on YouTube. He succumbed to a disease last year.

The song is about the inspiration that Paraguay has given the people. It tells about everyone being equal in the sight of God. It speaks of loving one another. Our social status does not determine the kind of person we are. We all have but one life and that life is not something we can take with us forever.

The rap was written by Paolo Araneta, also known as Kumplikado, a member of Hymnmagsikan Wrecords. Paolo is a 19-year-old resident of General Santos City and has written several other rap songs including Kahapong Kabaliwan.

Kinabuhi - A Tribute to Paraguay

Lyrics by Paolo Araneta a.k.a. Kumplikado
Performed by Paolo Araneta featuring Glenn of Skullgang/Psylent Rhyme
Recorded by Hymnmagsikan Wrecords
Music Video Produced by MusikaCentral




This video was shot in various locations in Alabel and General Santos City. The actor who plays Paraguay in the video is Whilmark "Choy" Ortibano. Choy is an office worker, dance trainer, and a band vocalist. He personally knows Paraguay so it is easy for him to mimic his moves, voice, and manner of speaking.  He impersonates Paraguay for the fun of it, but pays respect to the guy. He says that wherever Paraguay used to go, he never failed to elicit laughter from whoever sees him, and Choy sees it as a good thing, a reason for why the people will not forget him.

The video was shot entirely using a Nikon D5100 using only available light and is the first music video produced by Musika Central. Musika Central looks forward to producing more videos soon in support to local artists.

Meanwhile, Hymnmagsikan Wrecords has slated a show called Verbal Jam on Friday, April 26, 2013 at Hipnose Disco Bar. Tickets are priced at only Php 30.00. Be there! Who knows, you might get the chance to hear this song performed live.

GENERAL SANTOS City has a bottomless reservoir of talents. A kid named LA or Lloyd Aldrich Talonding singing Dance With My Father adds to the long list of local talents that have captured the attention of the country and the world.

LA, with your talent, I'm sure you'd become famous. Thank you for making us proud.

HEAR THE beat and listen to the verses of GenSan's homegrown rap artists as Psylent Rhyme, Skull N' Bones, and Hymnmagsikan Wrecords bring you Verbal Jam  on April 26, 2013 at Hipnose Disco Bar, South Osmeña, General Santos City.


Tickets are priced at Php 30.00 pesos only. The Verbal Jam is powered by Jay Dee, Agarang Paghimig and many more.

Let's support GenSan's homegrown talents! See you there!

MusikaCentral has always supported homegrown talents such as Zendee, who was featured here even before she made it big on national TV after being discovered as random girl who jumps into karaoke shops in malls to belt out a showstopper or two.

Kinabuhi (A Tribute to Paraguay) by Paolo Araneta




This time, we shine the light on Hymnmagsikan Wrecords' Paolo Araneta who also goes by the name of Kumplikado, a local rap artist, who wrote a song as tribute to local sensation Victor Madrazo, a.ka. Paraguay.

Paraguay gained popularity from being ever present in large gatherings, catching the people's attention with the way he dresses and the manner he acts. He is usually seen walking along the streets of General Santos City and, in a joke, he explains why, "My name is Paraguay, product of national highway kay wa'y pamasahe," which means, he's always seen walking because he has no money for his fare.

Paraguay's fame even escalated as videos of him singing his signature songs and throwing his antics were uploaded on the net and gained thousands of views from netizens. When his name was used to complete the internet sensation statement, "Taga-GenSan Ka Kung Kaila Ka ni Paraguay" (You Know You're From GenSan When You Know Paraguay) he became even more famous and was even commissioned to promote the Tuna Festival in 2011, which earned mixed reviews and controversies.



By the middle of the year 2012, news broke that Paraguay was suffering from a disease and was falsely reported to have died. But in October last year, his death was confirmed. A Facebook group has been dedicated to him.



 Here's a teaser I made for the upcoming music video produced by MusikaCentral:




 The Tribute to Paraguay music video will be released soon. Watch out for it.