P-Pop fans, get ready to flex! The Nation’s Girl Group, BINI, has made history by clinching the Best Asia Act award at the 2024 MTV Europe Music Awards (EMAs), becoming the first Filipino act to win this prestigious honor. Held on November 10 in Manchester, UK, the EMAs celebrated the best of global music, and BINI proudly carried the Philippine flag alongside major international stars.
The group edged out fierce competition, besting South Korea's Illit, Indonesia's Mahalini, Malaysia's Masdo, and Japan's Sakurazaka46 for the win. BINI shared their excitement and gratitude on Instagram, saying, “This honor means the world to us, seeing Filipino music shine on the global stage. Maraming salamat po!”
BINI's Journey to the Top
Since debuting in June 2021 under Star Hunt Academy, BINI—comprised of Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena—has been on a steady rise to stardom. Known for their powerhouse vocals, synchronized choreography, and vibrant aesthetics, they’ve gifted fans with hits like Pantropiko, Salamin, Salamin, Karera, and Cherry On Top. Their infectious energy and artistry have positioned them as a leading force in P-Pop’s global expansion.
BINI’s journey to the EMAs stage represents a broader movement for Filipino music. Previous Filipino artists nominated in the Best Asia Act category include Moira Dela Torre (2023), Maymay Entrata (2022), and Sarah Geronimo (2014). However, BINI’s win marks a turning point as the first-ever Filipino act to take home the award.
Let’s not forget that Filipino artists have also shined in the Best Southeast Asia Act category at the EMAs. James Reid won in 2017, while SB19, Ben&Ben, and IV of Spades received nominations in recent years. These recognitions are a testament to the growing influence of Filipino talent on the world stage.
A Star-Studded Night in Manchester
The 2024 MTV EMAs didn’t just spotlight BINI—it was a night brimming with music royalty. Taylor Swift dominated with multiple wins, including Best Artist, Best Video for Fortnight (featuring Post Malone), and Best US Act. MTV newcomer Tyla also dazzled, taking home Best Afrobeats, Best R&B, and Best African Act.
Other winners included Jimin (Best K-Pop), Imagine Dragons (Best Alternative), and Ariana Grande (Best Pop). Filipino-American representation also stood tall with past EMA successes like Olivia Rodrigo’s MTV accolades and Bruno Mars’ award-winning collaborations.
What’s Next for BINI?
There’s no slowing down for these queens. Later this month, they’ll take over the Smart Araneta Coliseum with their Grand BINIverse concert series. Scheduled for November 16-18, all three shows are already sold out, a testament to their ever-growing fanbase. Luckily for international fans, the concerts will be live-streamed, ensuring no one misses out on the magic.
Their recent Best Asia Act win is more than just a trophy—it’s a statement. BINI’s rise reflects a new era of P-Pop, one that is unapologetically bold, brilliant, and ready to conquer the world stage.
The Bigger Picture
BINI’s win is not just a victory for the group; it’s a huge leap for Filipino representation in the global music scene. Their success mirrors the rise of other Filipino acts like SB19, who have also brought P-Pop to the international spotlight. BINI’s achievement will undoubtedly inspire other homegrown talents to dream big and aim high.
With their catchy hits, undeniable charisma, and growing global reach, BINI is proving that P-Pop isn’t just a genre—it’s a movement. So, as they step into this well-deserved global spotlight, we’ll be here, cheering them on with every BINIfied step they take.
Congratulations, BINI! The world better get ready—this is just the beginning.
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